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Hey there!
My name is Nicolas Cole (but all my friends call me Cole, so please feel free), and I'm the founder of Premium Ghostwriting Academy.
And if you’re watching this video that means your application looked great, you’ve been vetted by our team, and you’ve been invited to schedule your Ghostwriting Kickstart Call.
So, first and foremost, congratulations.
Because just to give you a little context, we receive hundreds of applications for our Premium Ghostwriting Academy every single day.
And we only approve a small percentage of people to book this free strategy call we provide, to see a) what your goals are, and b) whether or not we can help.
So again, if you’re watching this video, that means you’re exactly the type of person we want in the program—but more importantly, you meet all the criteria of someone we know we can HELP.
Right?
Because if you’ve been following my writing online for a while now, then you know my story:
• 10 years ago, I graduated from college with no clue how I was going to “make it” as a writer.
• My day job was working at an advertising agency as an entry-level copywriter
• And on the side, I tried making a little extra money freelancing… charging like $20 per blog post
And then, one day, I fell into the world of ghostwriting, and the rest is history.
Within 3 months of quitting my job, I was making over a quarter million dollars per year ghostwriting for business owners.
And from there, I went on to “scale myself” and build the first ghostwriting agency for founders and executives, which I grew to 23 full-time employees, 80+ concurrent clients, and millions of dollars in revenue.
And just so you know I'm telling the truth:
Here’s a screenshot of my ghostwriting agency’s P&L showing we made $3,755,972. And that’s not counting all the other money I’ve made as a ghostwriter since then.
Which is why I am so passionate about helping people like you…
…not just break into the world of ghostwriting, but give you a proven blueprint you can follow, based on thousands of hours of my own experiences as a Premium Ghostwriter, but also thousands of hours spent teaching and mentoring hundreds of other ghostwriters in our Premium Ghostwriting Academy.
But first… here’s the purpose of this video.
Before you hop on your Ghostwriting Kickstart Call, I want to break down for you here exactly what Premium Ghostwriting is, and give you some insider-insight on why I believe ghostwriting is not only the most lucrative way to earn a living as a writer, but will be one of the most lucrative side-hustles PERIOD… not just this year or next year, but for the next DECADE.
And no, AI isn’t going to replace ghostwriters tomorrow. I think it’s hilarious when people say that.
AI is going to make creating content and writing newsletters and emails and landing pages so easy, that every founder, creator, and business owner on earth is going to need someone to help them use these tools effectively and “scale themselves.”
And in PGA, that’s exactly what we help you do—stay on the cutting edge, and take advantage of one of the most lucrative side hustles on the planet right now.
So, What Is Premium Ghostwriting?
And what’s the difference between something like Freelance Writing, or Copywriting, and Premium Ghostwriting?
Well, here’s an easy way of thinking about it:
Freelance Writing is where you say that you’ll write “anything” for “anyone.” You might be stuck in this loop right now. You write social media content for 1 client, you write a newsletter for a different client, you handle engagement for a different client, you write SEO blog posts for a different client. OK? This is a huge mistake! And in a bit I’m going to tell you why.
Copywriting is where you write things that sell. Like sales emails, maybe landing page copy, etc. But when you call yourself a copywriter, that’s sort of like calling yourself a sleazy salesman. And you don’t want to call yourself that!
But Premium Ghostwriting is where you write things that EDUCATE. For example, a weekly thought leadership newsletter. Organic social media content from the founder or business owner. Or, as I’ll introduce you to here in a bit, a really valuable lead magnet like a 5-day Educational Email Course.
So of these 3 options, which term do you want to be associated with?
A “Freelance Writer?” - That sounds like you’re some random person on Upwork trying to sell blog posts for $25, which is what I used to do. And it sucked.
A “Copywriter?” - That’s like saying you’re good at selling used cars. (Not that there’s anything wrong with that!)
But if you want to attract the highest-quality clients…
If you want people to immediately respect you….
If you want to get paid a premium AND separate yourself from all the competition on Upwork and Fiverr trying to undercut each other…
Then you should call yourself a Premium Ghostwriter.
But the real question, even more than what you call yourself, is what do you want to get out of this opportunity?
Right?
What has you interested in ghostwriting? What are the outcomes you want as a result of ghostwriting—and why should you trust me and our team to help you get there?
Well, first things first.
If you’re thinking about getting into ghostwriting, that means you are probably:
Looking for something with a ton of freedom that you can do from home, can do while traveling, and can do on your own time.
Something lucrative, but also interesting and fulfilling.
And if you’re already freelance writing, or have been writing as a side-hustle for a while already, that means you are probably:
•Stuck in the range of making $5,000 to $8,000 per month, some months maybe you make a little more, but you want to know how to get above $10,000 per month consistently…
• You want to work on more exciting projects, and attract higher-quality clients who actually value your time and the work you do…
• And maybe most importantly, you want to know exactly what you need to focus on in your business and how to scale without compromising your mental health and working yourself into burnout. You want a proven blueprint you can follow, from someone who has done what you’re trying to do, successfully.
Right?
Because there’s no “degree” for being a successful Freelance Writer.
Nobody taught you Packaging, or Pricing, or outreach, or sales.
A lot of times, you either fall into freelance writing—or, it’s the only way you know how to make a little extra money using your writing talents and doing something you enjoy.
Which is the whole reason why I started PGA.
To give people like you a structured program, based on the proven Packaging, Pricing, and Positioning strategies that helped me make millions of dollars as a ghostwriter.
Because I can tell you, from personal experience, I used to be exactly where you are today, AND once I made these changes in my business, I achieved all of these outcomes and more.
Ghostwriting allowed me to work remotely and travel as much as I wanted to.
It became way more lucrative than I thought, and is how I ended up scaling my income to upwards of $20,000 per month.
It’s how I successfully quit my full-time job, and was the beginning of my entrepreneurial career.
But most importantly, ghostwriting is the vehicle that taught me how to stop thinking of myself as a “freelancer” and start thinking of myself as a 1-Person Business Owner.
And if you’re sitting there thinking, “OK Cole, sure, it worked for you, but you’re probably an outlier,” I promise, I’m not.
And after ghostwriting for hundreds of executives and companies all over the world, I decided I really wanted to share everything I had learned and help other people get into ghostwriting too.
I also wrote a book on the topic, called The Art & Business of Ghostwriting.
And I know I’m not an outlier because our Premium Ghostwriting Academy has had over 1,000 writers go through the program and we have success story after success story—even COMPLETE BEGINNERS, even people where English isn’t their first language—become Premium Ghostwriters and start landing high-ticket clients.
So, again:
If you are a freelance writer stuck earning around $5,000 to $8,000 per month, maybe a little more, maybe a little less, and you want to know EXACTLY what you need to change about your Packaging, your Pricing, and your Positioning, and how to break into the lucrative world of ghostwriting and scale yourself… you’re in the right place.
And I would love to be your mentor.
So what I’d really like to do is show you a couple success stories of people in our Premium Ghostwriting Academy who achieved the same outcomes you want for yourself.
For example…
Scotty here used to work as a bartender. Then he joined PGA, which he told us was the biggest and best investment he’s ever made in himself. And after learning and implementing all of the skills we teach, his first ghostwriting client paid him more than an entire month of bartending. Incredible.
Or Mathilde, who has taken all sorts of different courses and training programs on the Internet, but calls PGA “the best learning program and community I’ve come across so far,” and is the best investment she’s made in herself in 2024. This is our bar for success, and we really pride ourselves on creating world-class training programs for writers.
Or Lee, who said she almost didn’t join PGA because she’s taken too many courses already and not taken enough action on them—something I know we all struggle with! But she said, “What I like most about PGA is that the coaches really help you productize your services as a writer, teach you how to position yourself, and hold you accountable.” Again, we are deeply invested in the success of every one of our students, so when you join PGA, just know you have us in your corner every step of the way.
Or Nicolas, who said he almost didn’t join PGA because “he thought he knew all of this” after 6 years of freelancing, and then admits how, after joining, he realized how little he knew! That’s OK, that’s what we’re here for.
Or Devansh, who was already in the ghostwriting space for over a YEAR when he joined PGA, and STILL said it completely changed the way he thinks about business. So again, even if you’ve been at it for a while and think, “There’s nothing more to learn,” I promise… there’s always more to learn. And if your business isn’t at the level you want it to be at, I can tell you why, how to fix it, and what you should be doing instead.
The list goes on and on.
And we have tons more of these kinds of testimonials, success stories, and video reviews on our website, so if you’d like to hear from more students, you can find them here: Premiumghostwritingacademy.com.
And of course, I want to be transparent here, we have also had some pretty mind-blowing success stories come out of PGA—like Khalid here who…
• Walked in as a complete beginner
• Had never ghostwritten anything before in his life
• Had never even worked with or sold a client on his own before
• Didn’t know anything about writing, didn’t know anything about sales
But he put in the work, and ended up turning his ghostwriting side-hustle into a revenue stream earning him an extra $16,000 per month—on TOP of his full-time job.
Now, obviously this is an outlier example and not all students see this level of success or any level of success for that matter. But I wanted to share this to show you what’s possible.
That said, we intentionally do not make any income claims or promises for PGA because, to be honest, that would be unethical. Because we don’t have control over whether or not you take it seriously, follow our strategies, use our methods, make use of all the live clinics, coaching, and support we provide you, right?
We don’t have control over any of those variables, which means we can’t guarantee you will make a certain amount of money in a certain number of days or weeks.
The only guarantee we CAN make is that PGA isn’t some get-rich-quick scheme. It’s hard. We expect a lot out of our students. We hold you accountable. We don’t just let you swim in a sea of faulty beliefs and avoid taking action. We are invested in your success, and we know the skills we teach have the potential to change your life and completely change your earning potential…
• Not just for today
• Or this week
• Or this month
• But for years into the future
If you do the things we tell you to do, if you put in the work, if you follow our tried-and-true strategies, I promise, you are going to get way more out of this than just learning how to ghostwrite, or land high-quality clients and make money on the Internet.
You’re going to learn how to think about building yourself as a 1-Person Business Owner, and what it takes to unlock more freedom and financial upside in your life.
So, here’s the opportunity.
And why ghostwriting is quickly becoming one of the most sought-after skills in the business world—and why every business owner is desperately trying to find someone like you.
Let’s start at the top:
Every business wants more customers.
The problem is, most businesses are “leaking leads.”
On their website
With their social content
Even with their paid ads…
all because they’re pushing traffic to the wrong destination.
Either an intangible, infrequent weekly newsletter
Or a low-quality opt-in, like offering a discount
Or, in some cases, just pushing traffic to the home page of their website, which is a huge mistake
Why? Because you aren’t capturing anyone’s email or contact information!
Which means the lead is gone forever.
Translation: most businesses are “leaking leads.”
As a result, all these businesses—doesn’t matter if it’s a local small business owner or a heavily-funded, venture backed startup—are wasting the majority of the traffic they’re generating, causing them to leave a LOT of money on the table.
But if you can help them stop Leaking Leads, guess what?
They convert more customers, which means their business grows, which means they can rationalize hiring you, and paying you a premium, to help them do it.
So, what’s the solution?
How do you help all these businesses stop Leaking Leads?
You help them create a value-first lead magnet.
You tailor it to their target customer.
And then you educate those customers on autopilot, via email.
And the single best way to do this is with an Educational Email Course.
Which is exactly what it sounds like:
A really valuable, free, educational course that you ghostwrite for a business—or a founder or creator or whomever—that attracts their target customer and… EDUCATES… them over the course of 5 days.
And at the end of the 5 days, do you think that person is more or less likely to buy from the person or company that just educated them?
MORE!
And we know because the moment we built an Educational Email Course for our beginner writing program, Ship 30 for 30, and started pushing all of our traffic there… guess what?
• We stopped leaking leads
• Our opt-in rate went through the roof
• And the business tripled overnight
And if you’re sitting there thinking, “Well sure, that worked for you guys, but it’s not going to work for every business,” I can tell you, it’s not just us.
Greg Isenberg, if you know who he is, a really successful entrepreneur & creator, adopted this strategy and actually ended up hiring someone from PGA to help him build this, and he told us afterwards: “Since changing our opt-in to a 7-Day Educational Email Course, we’ve generated $500,000 in new business for our agency.”
Insane.
And every single day, more and more people are adopting this strategy, because it works.
Even James Clear, one of the most well-known non-fiction authors on the planet, what’s the opt-in on his site?
A 30-Day Educational Email Course!
But only the savvy entrepreneurs and creators know about this.
99.9% of business owners in the world have absolutely no clue how to write or build something like this, which is why they will pay you a premium to help them do it.
And why training ghostwriters on these skills is so exciting to us.
Because once you know how to ghostwrite and build an Educational Email Course, you can ghostwrite just about anything.
So, with all of that in mind, and just to make sure I’m setting realistic expectations for you…
In PGA, we don’t just teach you how to “ghostwrite.”
• We teach you how to build these Educational Email Courses, start to finish
• We give you our tech stack
• We give you templates
• We give you ChatGPT prompts to help you keep the writing flowing if you ever get stuck
• But more importantly…
• We help you position yourself as a Premium Ghostwriter
• We teach you lead gen
• We teach you sales
• We give you a content strategy, so you can attract your ideal clients
• We give you our outreach strategy—which is the exact strategy I used to sell millions of dollars of ghostwriting services
• We give you everything you need to be successful in the digital age as a ghostwriter, and to be able to spot opportunities like this moving forward, so you can forever help businesses make more money by converting more customers.
And if you just think about the opportunity here…
The price point we tell you to target when pitching ghostwriting clients is $5,000.
Or, if later you end up selling a monthly ghostwriting service, like Social Ghostwriting or Newsletter Ghostwriting, somewhere in the ballpark of $3,000 to $6,000 per month.
So, let’s just do some napkin math.
Let’s say you’re working a full-time job right now that makes you $80,000 per year. That’s around $6,500 per month, pre-tax. So probably more like $5,000 per month post-tax.
Well, in a good year, if you were to work really hard at your job and get a raise, how much would your boss increase your compensation?
2%? 3%?
Let’s be generous and say you get a 5% raise next year.
5% of your $80,000 salary is another $4,000.
But that’s $4,000 divided by 12 months in a year.
So you worked really, really hard to increase your monthly earnings by…. $333.
Which is why acquiring these skills, and becoming a Premium Ghostwriter is so valuable.
If you land 1 ghostwriting client…
Not 10 clients.
Not 100 clients
If you land 1 client… for $5,000… you just DOUBLED your monthly earnings.
And I promise, the first time this happens, your brain is going to break.
Because you’re going to realize the fastest path to increasing your take-home earnings isn’t working harder at your full-time job.
It’s acquiring skills that allow you to take control over your earning potential.
Forget a 5% raise.
Forget even a 50% raise.
1 single ghostwriting client can double or triple your monthly earnings.
And the same is true if you’re already freelance writing.
Let’s say you’re currently stuck in the $5,000 to $8,000 per month range.
Maybe every once in a while you have a couple projects all hit at the same time and you make $10,000 in a month, but it’s rare and then it dips back down.
OK.
Do you want to know how to get to $20,000 per month, consistently?
I can tell you, because I did it when I was 26 years old.
• You fix your positioning
• You clean up the Packaging & Pricing of your offer
• You ramp cold outreach
• You take a Free Consulting approach (which is the strategy we teach in PGA)
• And you learn how to sell your services, and not immediately cower when a client starts haggling you on price
And here’s the thing:
Once you learn these skills, you don’t just increase your earning potential for the month, or the quarter, or the year.
Your earning potential goes up forever.
I could create a brand new alias on the Internet with 0 followers and 0 credibility and get to $20,000 per month as a ghostwriter all over again, if I wanted to, because I’ve acquired all of these skills.
And so that’s our goal for you here in PGA.
It’s not just to help you land 1 extra client this month so you can make a little extra money.
It’s to fundamentally change the trajectory of your earning potential as a writer for the next two decades.
So, I couldn’t be more excited for you.
I am obsessed with writing, and I absolutely LOVE working with people helping them get started in the world of ghostwriting.
I’m recording this in my home office, which is where I hold all our PGA calls, so you’ll be seeing a lot of me here.
Now, a couple final things before your Ghostwriting Kickstart Call—and if you want to take notes real quick, go for it.
First of all, please make sure you show up.
If something comes up and you need to reschedule, it happens.
But it’s really important to us that you show up or make it a priority to reschedule because, like I said, this call is for YOU.
It’s not for us, it’s for you.
Just to be fully transparent here, we have a waitlist of hundreds of people who have applied to join PGA, so it’s very important that you show up to your Ghostwriting Kickstart Call—otherwise, that time is being taken from someone else, and we want to be respectful to your and everyone else’s time.
Second, please feel free to watch The Opportunity section of this video a couple times so you walk into your Ghostwriting Kickstart Call as educated as possible. This way, we can elevate the conversation for you since you already understand the opportunity and why Premium Ghostwriting is so valuable to other business owners.
And third, when it’s time for your call, please don’t be grocery shopping or walking your dog at the same time. OK? Like I said, this call is for YOU, and so we want this to call to be as productive and educational for you as possible. So I highly recommend taking the call in a quiet place, bring a pen and paper or something to take notes with, and get ready to learn.
Because the same way you want to make sure PGA is the right fit for you, we want to make sure you are the right fit for PGA.
And how you show up to your Ghostwriting Kickstart Call tells us what sort of student you’re going to be.
So, that’s it!
I just wanted to send you over this video before your Ghostwriting Kickstart Call to get you up as up-to-speed on the opportunity and why we’re so bullish on the future of ghostwriting.
But all the other nuances about the program, how it works, and any other questions you have, we’ll cover on the call.
So, make sure you show up, be ready to learn, don’t forget to take notes, and get ready to have some fun.See you on the other side!