[IMPORTANT]
Read Before Your Kickstart Call
Hey!
Before hopping on your Ghostwriting Kickstart Call with one of our PGA Enrollment Advisors, please review this Strategy Brief (so you can get as much value as possible from it).
Our promise is that we will teach you the exact skills I (Nicolas Cole) used to build a $3,000,000 ghostwriting agency so you can build your own lucrative ghostwriting business (without making the same painful mistakes I made).
Premium Ghostwriting Academy (PGA) will give you comprehensive insight and training specific to Ghostwriting, but also in Solopreneurship, Systems Engineering, Sales, and Viral Content Strategies.
Let's dive in!
Premium Ghostwriting Academy (PGA) 3 Pillars Of Success
Over the course of our 16-Week Premium Ghostwriting Academy program, you will exit the world of commoditized “freelance writing” and enter the premium market of high-ticket ghostwriting.
Here’s how:
Pillar 1: Position Yourself As A Premium Ghostwriter
Freelance writers get paid per hour, or sometimes even per word.
Premium Ghostwriters get paid per asset or per project—and can make up to 5-10x more money as a result.
Now, some of these outcomes are definitely outlier cases—but we like to share them just to show you what’s possible if you’re committed to show up and do the work.
Throughout the program, we will not only show you how to reposition yourself as a Premium Ghostwriter, command higher rates, and set clearer boundaries with clients, but we will also give you our Premium Ghostwriter Content Strategy Blueprint—so you can effortlessly attract high-ticket ghostwriting clients via Twitter & LinkedIn and the content you publish.
Pillar 2: Sell A Packaged Service (Educational Email Courses)
A new ghostwriting opportunity has emerged, and we want you to be one of the first to take advantage of it:
Ghostwriting Educational Email Courses.
An Educational Email Course is a 5-7 day email sequence that educates readers on the Problems they are currently facing, the Solutions they can immediately implement, the Benefits of implementing those solutions, and the Outcomes they will generate for themselves as a result.
(Ours, Become A Prolific Writer In 7 Days, has single-handedly generated millions of dollars for Ship 30 for 30.)
Educational email courses are powerful ways of moving a rented, social audience over to an “owned” platform—and we will train you on how to Write, Build, and Launch Educational Email Courses for yourself and your clients—and how to learn the skills you need to sell these packaged assets.
Pillar 3: Create A Warm & Cold Lead Strategy (So You Can Land Infinite Clients)
There are 2 ways to generate high-ticket ghostwriting clients:
Warm Lead Strategy: Build an Educational Email Course for yourself, and drive potential readers via social platforms (Twitter, LinkedIn, Medium, Quora, etc.) to enroll—nurturing potential clients.
Cold Lead Strategy: Send DMs, emails, and have phone calls pitching your target clients directly.
And we will give you our proven Warm & Cold Client Acquisition Systems so you can have both of these flywheels spinning at the same time. We will give you DM, email, and phone scripts for your outreach, and we will show you exactly how to execute a social content strategy to attract clients on autopilot via social platforms 24/7/365.
For context: this Warm & Cold Client Acquisition System is how PGA Co-Founder, Nicolas Cole, landed 300+ ghostwriting clients over 3 years, generating more than $4,000,000 in total ghostwriting revenue.
The 10x Choice
Once you exit the world of commoditized freelance writing and enter the world of Premium Ghostwriting, (and you are one of the outliers who see outlier success), you will have the freedom to make a choice:
“Do I want to 10x my income—scale my ghostwriting services & build an agency?”
“Or do I want to work 1/10th as hard—and make the same amount of money but work less?”
Both are legendary outcomes, and whichever path you choose, we will coach you so you can have a roadmap to be a Premium Ghostwriter in the most effective way and build the life you want to live.
Now, here’s a quick rundown of all the resources & support you’re going to get inside PGA (so you can finally become a Premium Ghostwriter).
PGA Asset List
Once your seat has been secured, you will immediately unlock:
✅ Our 9 PGA Core Curriculum Modules
✅ Premium Ghostwriter Social Profile Repositioning Checklist
✅ PGA ChatGPT Prompt Vault
✅ Educational Email Course Writing Templates
✅ Educational Email Course Automation Templates
✅ Educational Email Course Viral Launch Playbook
✅ Ghostwriting CRM Dashboard Template
✅ Educational Email Course DM Pitch Script
✅ Educational Email Course Phone Pitch Script
✅ Educational Email Course Project Hub Template
✅ Ghostwriting Upsell Checklist
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2 Bonus Courses
Inside PGA, we will give you everything you need to ghostwrite, build, & sell Educational Email Courses (EECs).
But that’s just the beginning!
In addition to our core PGA curriculum, you’ll also get access to 2 bonus, in-depth curriculums—100% free:
1. Packaging & Pricing
2. Social Ghostwriting Accelerator
Inside these bonus courses, we will give you all the frameworks you need to expand your offerings & upsell your EEC clients on other ghostwriting services like:
- LinkedIn Ghostwriting
- Twitter/X Ghostwriting
- And Newsletter Ghostwriting
That way, you can maximize the value of each of your clients—and unlock some sweet recurring revenue!
And of course, we’ll show you exactly how to package them up so you can charge a premium for those as well.
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16-Week Accountability & Support
As a PGA member, we will also provide you with the following accountability & support to ensure you achieve your goals & successfully reposition yourself as a Premium Ghostwriter:
🤝 [Dedicated Success Coach]: As soon as you join, you will be immediately assigned to one of our dedicated Student Success Coaches who will hold you accountable, answer your questions, and coach you from the beginning to the end of the program.
📲 [6:1 Slack Support with the PGA Team]: In addition to being assigned your own dedicated Success Coach, you will also be added to a private chat with your team + the entire PGA team (including Dickie & Cole)—where we will provide you with 6:1 support (so you can get rapid answers to your all questions and feedback on your assignments).
📚 [PGA Skool Training Portal]. All of our training & templates will live inside a dedicated course portal that you will have lifetime access to. From here, you will be able to complete each of our curriculum modules at your own pace and easily keep track of your progress.
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🚀 [Weekly Niche Clinic]: Each week, Katie holds a 1-Hour Niche Clinic where you can come ask questions about the niche you are targeting, how to find clients in that niche, how to publish content to attract clients in your niche, etc.
💰 [Weekly Sales Training]: Each week, Andrew holds a 1-Hour Sales Clinic where you can ask how to better sell and frame the value of Educational Email Courses & other ghostwriting services, review sales calls, workshop your sales script, etc.
🤖 [Weekly Automation Training]: Each week, Daniel holds a 1-Hour Automation Clinic where you can ask technical questions on landing page setup, ConvertKit & Zapier automations, how to streamline & optimize the tech side of your Educational Email Courses, etc.
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🎙️ [Weekly Ghostwriting Training & Hot Seat Live Feedback Sessions]: Each Thursday, Cole holds a 60-minute Hot Seat Live Session where you can workshop any of your ghostwriting offerings and get direct feedback to continue improving.
📞 [Five 1:1 Coaching Call Opportunities]: On top of all our regular live clinics, throughout the program you’ll have a total of 5 opportunities to jump on a 1:1 call with your dedicated Student Success Coach to discuss your progress, get more in-depth feedback on your assignments, and workshop any challenges you might be running into.
💻 [Accountability Trios]: Want additional accountability? Shortly after joining PGA, you’ll have the opportunity to opt-in for an Accountability Trio with other PGA members who’re in a similar work situation as you are so you can share your learnings, keep each other accountable, & progress faster.
🎉 [Supportive Community]: Last but not least, as soon as you join PGA, you will also get instant access to our Slack community where you’ll be able to meet and connect with hundreds of other beginner & seasoned Premium Ghostwriters from all across the globe.
And that’s it!We look forward to our Strategy Call together!
Dickie, Cole, & the entire PGA Team
PS… And in case you’re curious, here’s what some of our students have shared about their PGA experience: